CentiMark hopes your business had a successful 2016. As we look back over the year, we are excited about what was accomplished and the foundation that has been established for the future. In 2017, we will continue to focus on our customers and their needs. When our customers make suggestions to procedures, protocols or communication processes, we take their ideas seriously and adopt their suggestions.
To better serve our customers and help to further improve your customer experience, CentiMark continues to invest in infrastructure and technology. One example of this is the upgrade of MyCentiMark.com which now assists with job progress reporting and instantaneous communication with our customers. Directly from our project locations, we collect, store and analyze the precise location coordinates and photographic images of every repair, service, roof and floor installation. This will provide customers with current information about their project from the comfort of their office or on their mobile device.
CentiMark also launched an enhanced CRM (Customer Relationship Management) and marketing automation program. The new program provides information, reports, data, dashboards, real-time communication and 360 degree customer knowledge all to help interface with our customers during the sales process and throughout the lifespan of a new or existing roof or floor.
We are now able to target our marketing efforts to specific segments of our database. This means we will be sending messages that are specific to your needs based on the information we know about your roof or floor such as condition, age and past work completed. The focus is to help you leverage the total spend for your roofing and flooring projects across your entire organization, help educate you on all of the services and benefits available, and how to be proactive with your decisions to maximize the life of your assets. Additionally, we will keep you abreast of the latest trends, changes and promotions taking place.
A highlight for QuestMark, the flooring division of CentiMark Corporation, is the launch of an updated QuestMark Online Catalog. The catalog features easier navigation, advanced check-out options such as reordering and visibility to your order status, DIY (Do-It-Yourself) products, SDS (Safety Data Sheets) and technical data sheets. The catalog features educational videos and product directions for the DIY product lines. In response to customer needs, two great features were added: Spending reports by product or location; and PunchOUT enabled catalog that allows customers to purchase needed products from their company procurement applications.